Category: Articles

How do I Improve my Google Ranking?

How do I Improve my Google Ranking?

Many Clients ask us “how do I Improve my Google Ranking?”

To start with, Google Rankings are the result of internet search results by the major search engines and thus most commonly known as SEO. Predominantly people are referring to the algorithm used by Google to search through websites and internet content to find the highest-ranking content that is the most relevant, unique, popular and authoritative content for any particular search words.

Search Engine Optimisation (SEO) is the process of maximising the effectives of websites, sitemaps, meta descriptions, page titles, image alt tags, links and general web content to work effectively with the Google algorithm.

All these attributes combine to develop a Google algorithm score that creates your ranking. We are located in Bowral in the Southern Highlands, thus location, and content for this region are important considerations for us.

You ranking will improve automatically with the popularity of your website or other content, although improving your SEO will dramatically raise your Google Ranking, but there are many considerations to achieve this. You may also wish to read Get Top Google Rankings work and Why is SEO Important.

Other considerations are location to the search, volume of content & blogs (see Social Media Content Tips), uniqueness of the content, external links, and authority of referring sites.

Achieving great Google Rankings takes time is reliant on all the variables mentioned above, which is why it is most often combined with Social Media Management and specialist SEO service providers.

If you don’t have hundreds of hours a month to spend working on your SEO and Google ranking, contact us to discuss how we can kick start a program for you.

In summary a few considerations to get started:

  • Set up Business Profiles across all major Social Media platforms with links to your website
  • Also list all your business details correctly on directories and update these regularly for accuracy
  • Describe your most important relevant services in the first two paragraphs on your website
  • Write content regularly on your website blog and share these to your social pages
  • Consider also producing video content which rates highly on Google

Good luck achieving a great google ranking, but if it all gets to hard we’re here to help. We provide a specialist service to guarantee you great results, see out Total Social Management package.

All the best,

Dugald Braithwaite

We sort the confucion

Content Tips for Social Media

Social Media Content Tips

We often get asked what is good content, why it is important and how does it help SEO rankings?

This article doesn’t seek to answer all of those questions so you may also like to look at, What is SEO, Why Uniqueness and Authenticity are Important, Why Video is King, and a new way of thinking to keep up with Google’s Algorithms – Long Tail Keywords set to dominate.

For this article we’ll look at a few important platforms and provide a short insight to get you started.

FACEBOOK Business Page

Offer Value – Combine a timely mix of content about your business (product tips, sales events, behind-the-scenes items and photos) use third-party content, such as links to industry blogs and forums. This builds your credibility as a resource of value to users. Read more Why Uniqueness and Authenticity are Important

Short & to the point – Long posts won’t achieve the shares, likes and comments you’re after. Try 60-80 words with links to more detailed information (Your website blog, or an external resource)

Regularity – Try to post weekly to keep engagement with your followers and keep the conversation alive – you want to be viewed as a valuable source of information. If you suddenly go quiet and disappear you may lose credibility.

Links – Always include a link back to your business website. Also consider links to other sites.

Content Variety – Use a mix of different posts, videos, photos, contests, polls, etc. Images are King so always be on the lookout around the office and on your travels to take some great snaps and short videos.

WEBSITE & Online Blogs

As a general rule blogs should be content rich and can be up to a 1000 words. Readers who click through from your headline are more prepared to read a more in-depth piece than say on Facebook. “Content Rich” refers to creating hyperlinks and cross referencing. Read more What is SEO

Useful – Informative and insightful comment into an area of speciality – try to be unique and offer an opinion, even the most talked about topics or ones you consider boring can be spiced up with a new perspective.

Timely – Try to pick topical events in the here and now! Discuss changes in the market, regulations etc. Listing Apps are becoming more prominent overseas, jump online and see what everyone’s talking about and join the conversation.

Specific – Some of the best blog posts are ultra-specific to their target audience. The more specific your headline is, the better success the post has at resonating with the right people. “5 Tips for” “How to avoid” “When is the best time to”

AIDA – This is a time proven marketing concept that stands for Attention, Interest, Desire and Action. Grab your readers attention with a great headline, develop interest and desire (or fear) with important information and then a call to action.

A final note for those looking to get creative with video.
For Video Text Short snippets work best – try to avoid saying too much. Videos are useful for conveying one or two points to gain the viewers interest – then provide links to a blog or more detailed article. Allow to the imagery to tell the story and enhance your message.

We’re Happy to Answer all Your Questions.
If you’d like to learn more or have a question about social media or digital marketing, send us a note to info@phone1stdigital.com.au or read more on our articles page

Thanks for reading.
Dugald

7 Reasons Small Business must Optimise Websites for Mobile

The fact is if you’re not optimised for mobile you’re going to lose business.

With 74% of Aussies browsing the internet on mobile phones and 65% shopping online, research shows users will abandon your website if it takes more than 3 seconds to load. Further, if the site and the shopping cart is not optimised for mobile devices clients will not return.

Considering how important a website can be for any small business it seems only natural to take the extra care to ensure the website is mobile friendly. It’s amazing to me how so many websites are still not optimised for a mobile experience.

Here are seven reasons small businesses must have a mobile optimised website:

  1. Mobile Users are Different

Mobile users have different objectives than desktop users and typically this means they want information in quick, easily digestible bites.

This highlights the importance of optimising your mobile experience to match a visitor’s needs and behaviours in the context of how they will most likely be browsing your website. By making the path to purchase or enquiry simple and intuitive you’ll align more precisely with mobile users who need information rapidly to make decisions on the fly.

  1. Mobile Gets Traffic

With the majority of global web searches conducted on a mobile device by over a billion users worldwide, mobile websites are now more important than desktop versions. Smartphone users are engaging with mobile websites and apps while watching TV, commuting to work, and simultaneously while using a computer.

Google states: the future of search is mobile and websites that aren’t usable on handheld devices will see their search rank suffer for it.

  1. Better Brand Engagement

People like your brand more when you offer a satisfying mobile experience and they’re more likely to return to your website later on a desktop. 90% of people report moving between devices, or “multi-screening”, to accomplish a task. When your mobile experience is optimised for functionality and consistency it fosters trust and affinity with users.

On the other hand if your mobile website is difficult to navigate customers are more likely to go to the competition than to visit you on a desktop computer. If you can’t provide what they need when they need it you will have lost the opportunity for the sale and risk losing a customer permanently to a competitor.

  1. Increased Conversions

Desktop websites in mobile browsers are ineffective at converting visitors into buyers. Calls to action are often obscured, links are difficult to click and contact pages are buried in awkward menus. Mobile shoppers have little patience for an unwieldy website and one-third of them will leave a transaction if the site isn’t optimised for mobile.

80% of shoppers admit that mobile purchases are impulse-driven and that they’re more likely to purchase from and interact with a brand that offers an engaging mobile experience.

  1. Reduce Your Bounce Rate

Content that looks great on a desktop might be unreadable on a mobile device. Visitors won’t stay on your site if they have to pinch and zoom or squint at illegible type, or worse yet if it runs flash or anything that requires add-ons to display in a browser. If your website isn’t optimised professionally for mobile your bounce rate on mobile devices is going to be extremely high. By providing mobile visitors with an appropriate and intuitive user experience you will obviously engage visitors longer and drive more of them to purchase or enquire.

  1. Plugins create App like experience

With the rapid evolution of plugins it is now easy to add features and shortcuts to your website to allow users an App like experience, increasing return visits and client loyalty.

Users can simply select to add your website icon to the homepage of their smartphone and use the website in the same manner they’ve become accustomed to using Apps. Albeit with faster download times and increased functionality than Apps, all of which is SEO friendly.

  1. Optimised websites are the next wave

At the statistical peak 80% of websites globally were not phone optimised, which drove the introduction of the phone App as a substitute for poorly performing websites and bad user experience. This is not the case anymore and the website has become more important than ever, in the main due to download speeds, functionality, and SEO friendly search.

Properly optimised websites will reclaim this territory from Apps and take back full dominance of the smartphone experience.

Optimising your site is a smart investment in your brand and business, and most likely less expensive than you think. Contact us for an obligation free assessment of your current site.

The Importance of a Website

A simple question, What is a website? In its bare form, a website is a single domain that consists of different web pages. We should all know that by now, but surprisingly what we don’t all know, is the benefits a website can provide for your business and its shocking to witness how many businesses don’t actually have a website or online presence!

If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow.

As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business.

What are some other benefits of having a business website?

Cost Effective
You know exactly how much your website is going to cost you and it’s ongoings – a brick and mortar store, on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.

A strategically developed website and online presence solution provides tremendous benefits and costing outlines.

Accessible around the clock
Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste its left (ok might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible.

Since your website is operational around the clock, from the convenience of the local coffee shop, their couch or their bed, your customers and clients can easily access your website and services.

Convenient
What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? The pretty obvious answer, unless you like aimlessly driving around. Smart businesses realize this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.

Credibility
By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.

People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner.

Sales
Without sales, or selling more than you spend, your business is doomed. By having an online presence you allow for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations; Unless you run out of stock or overworked, but that’s a good problem to have right! Giving your business the online presence it deserves is crucial to your brand and accountants smile.

In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be!

Marketing
Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in. Speak to us to see which are best for your business.