Southern Highlands App – Activities, Tourism, Visit, Things to do, Kids, Lookouts, Hiking, Walking Tracks, Bike Tracks, Cycling, Camping, National Parks, Nature Reserves, Southern Highlands NSW, Bowral, Mittagong, Moss Vale, Robertson, Exeter, Bundanoon, Berrima, Hill Top, Braemer, Sutton Forrest, Burrawng, Fitzroy Falls, Wingello.

Activities & Attractions

Activities – Southern Highlands Lookouts, Hiking & Walking Tracks, Bike Tracks, Camping, Nature Reserves and National Parks

The Our Town Southern Highlands App has compiled a quick and easy reference guide for great outdoor activities in the Southern Highlands. All activities are easily accessible in the Southern Highlands of NSW from Bowral, Mittagong, Moss Vale, Robertson, Exeter, Bundanoon, Berrima, Hill Top, Braemar, Sutton Forrest, Burrawng, Fitzroy Falls, Wingello.

The useful quick search guide is available on the free Southern highlands App for tourists and locals to find nearby activities in the Wingercaribee shire & surrounds.
The guide includes categories for Lookouts, Hiking, Biking and Camping and lists local National Parks, with direct links to information and maps to locate activities and get you there.

Download the App now to view activities in the quick guide.

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Lookout Activities

Manning Lookout
Izzards lookout track
Manning Lookout
Izzards lookout track
Warris Chair Lookout
Bowral Lookout & Mt Gibraltar Reserve
Missingham lookout track
Wollondilly lookout

Bike Tracks & Cycling Activities

Bong Bong cycling track – recommended for kids
Mittagong Creek – recommended for kids
Bundanoon cycling routes – suitable for all
Buderoo Cycling Track – suitable for all
Fitzroy Falls to kangaroo Valley – more advanced
Welby Mountain Bike Track – more advanced
3 x Wingello Mountain Bike Trails – kids to advanced

Camping Grounds

Gambells Rest campground
Blum Gum Flat campground
Carringto Falls campground
Berrima Reserve
Moss Vale Showground – Campervans

Hiking Activities

Berrima River walking track – great for kids
Belmore Falls walking track -access near Robertson
Badgerys Spur walking track – access near Tallong/Wingello
West Rim walking track – access near Fitzroy Falls
Griffins walking track – access Kangaroo Valley
Kangaroo River walking track
Mount Carnarvon walking track – access near Bundanoon
Tooth’s walking track to Bundanoon Creek
Rainforest walking track – Robertson
Starlights trail – Natai Nationa Park – access near Hill Top
Couridjah Corridor walk – access near Thirlmere
Thirlmere Lakes walking track
Cascades walk – access near Robertson
Clover Hill trail – access near Robertson

Reserves and National Parks

Download Our Town Southern Highlands App today. Your guide to view Activities, Events, Festivals, Major Events and more.

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Click to learn more about our Major Events Calendar, and Weekly Whats on event information guides.

Click to learn more about Our Town Southern Highlands App.

Why you’re not in the SEO game without blogs on your website

Digital marketing experts know the power of blogs to improve your SEO ranking and increase traffic to your website. So we thought we’d share a few insights.

Having a Facebook page or group is great for creating attention with posts although is not the complete solution for several reasons. Google does not index your posts, the Facebook page does not detail your business and services as effectively as a website, and most importantly the default search engine on the internet remains Google.

Using Long Tail search words in your blogs

Google loves unique content, expertise and useful content to answer Google search enquiries. “Long tail” search words are the now the norm and work better than single or double word searches initially used. You can learn more here on Long Tail search words.

Here a few examples of a long tail search enquiry.

How do I improve my Google search ranking with SEO to increase traffic?
What are the secrets to good Italian cooking?
What should I do to get the longest life from my bed mattress?
Where are the best kids activities for party’s and school holidays in my area?

How to write a good blog for SEO.

The first question above is one we would use as a digital marketing firm, so included in this blog you’re reading are some key words relevant to the long tail search. How do I improve my Google search ranking with SEO to increase traffic? We look first at the most likely enquiries and then target and use those words in our blog. Google in turn will locate these terms when indexing our site, and reward us for Unique, Useful, Expertise, and list this blog in search results.

What are the secrets to good Italian cooking? The second search question above could be used by a restaurant, café, cooking school, or indeed anyone with a related service. Simply write a blog including the key words, use some links to good websites, make it Unique, Useful, and offer Expertise. Load the blog onto your webpage, the share to FB & social media. Google’s geolocator will automatically drive local traffic to your blog/website, so adding location to your blog is not always necessary.

Starters Guide for the Blog process

The purpose of your blog for existing clients or followers is to demonstrate your expertise, and by giving great tips for free creates excellent goodwill for your business. Google will reward all of this.

Below is a short example for a client with a plumbing business, NJB Plumbing and Gasfitting. The blogs always seeks to answer a common question, then provides useful content.

First house these on your website blog post, add a nice graphic, then share across all your social media. If you’re currently writing Facebook posts simply post first to your blog, then socialise.
Why is your water white /milky /cloudy?

The post answers a very simple question many people will have, and the title is easily searched and will lead people to the answer.

We also use video for impact and popularity. (YouTube is owned by Google – you may note video showing up more in search results, this will become the norm. Learn more here, Why Video Marketing is so Important

There are many pieces to the SEO puzzle and we cannot cover everything in this post, suffice to say starting with a blog on your website is a KEY component. You can learn more on some of these posts:

How do I Improve my Google ranking?

Content Tips for Social Media

If you’re still scratching your head about SEO, you can learn more here. Search Engine Optimisation (SEO) is the process of maximising the effectivenes of websites, sitemaps, meta descriptions, page titles, image alt tags, links and general web content to work effectively with the Google algorithm.

Thanks for reading our blog today, we hope this was useful for you.

All the best,

Dugald Braithwaite

Email Us

Or call to speak to a human 0426 639 054

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7 Reasons Small Business must Optimise Websites for Mobile

The fact is if you’re not optimised for mobile you’re going to lose business.

With 74% of Aussies browsing the internet on mobile phones and 65% shopping online, research shows users will abandon your website if it takes more than 3 seconds to load. Further, if the site and the shopping cart is not optimised for mobile devices clients will not return.

Considering how important a website can be for any small business it seems only natural to take the extra care to ensure the website is mobile friendly. It’s amazing to me how so many websites are still not optimised for a mobile experience.

Here are seven reasons small businesses must have a mobile optimised website:

Mobile Users are Different

Mobile users have different objectives than desktop users and typically this means they want information in quick, easily digestible bites.

This highlights the importance of optimising your mobile experience to match a visitor’s needs and behaviours in the context of how they will most likely be browsing your website. By making the path to purchase or enquiry simple and intuitive you’ll align more precisely with mobile users who need information rapidly to make decisions on the fly.

Mobile Gets Traffic

With the majority of global web searches conducted on a mobile device by over a billion users worldwide, mobile websites are now more important than desktop versions. Smartphone users are engaging with mobile websites and apps while watching TV, commuting to work, and simultaneously while using a computer.

Google states: the future of search is mobile and websites that aren’t usable on handheld devices will see their search rank suffer for it.

Better Brand Engagement

People like your brand more when you offer a satisfying mobile experience and they’re more likely to return to your website later on a desktop. 90% of people report moving between devices, or “multi-screening”, to accomplish a task. When your mobile experience is optimised for functionality and consistency it fosters trust and affinity with users.

On the other hand if your mobile website is difficult to navigate customers are more likely to go to the competition than to visit you on a desktop computer. If you can’t provide what they need when they need it you will have lost the opportunity for the sale and risk losing a customer permanently to a competitor.

Increased Conversions

Desktop websites in mobile browsers are ineffective at converting visitors into buyers. Calls to action are often obscured, links are difficult to click and contact pages are buried in awkward menus. Mobile shoppers have little patience for an unwieldy website and one-third of them will leave a transaction if the site isn’t optimised for mobile.

80% of shoppers admit that mobile purchases are impulse-driven and that they’re more likely to purchase from and interact with a brand that offers an engaging mobile experience.

Reduce Your Bounce Rate

Content that looks great on a desktop might be unreadable on a mobile device. Visitors won’t stay on your site if they have to pinch and zoom or squint at illegible type, or worse yet if it runs flash or anything that requires add-ons to display in a browser. If your website isn’t optimised professionally for mobile your bounce rate on mobile devices is going to be extremely high. By providing mobile visitors with an appropriate and intuitive user experience you will obviously engage visitors longer and drive more of them to purchase or enquire.

Plugins create App like experience

With the rapid evolution of plugins it is now easy to add features and shortcuts to your website to allow users an App like experience, increasing return visits and client loyalty.

Users can simply select to add your website icon to the homepage of their smartphone and use the website in the same manner they’ve become accustomed to using Apps. Albeit with faster download times and increased functionality than Apps, all of which is SEO friendly.

Optimised websites are the next wave

At the statistical peak 80% of websites globally were not phone optimised, which drove the introduction of the phone App as a substitute for poorly performing websites and bad user experience. This is not the case anymore and the website has become more important than ever, in the main due to download speeds, functionality, and SEO friendly search.

Properly optimised websites will reclaim this territory from Apps and take back full dominance of the smartphone experience.

Optimising your site is a smart investment in your brand and business, and most likely less expensive than you think. Contact us for an obligation free assessment of your current site.