Social Media Content Tips
We often get asked what is good content, why it is important and how does it help SEO rankings?
This article doesn’t seek to answer all of those questions so you may also like to look at, What is SEO, Why Uniqueness and Authenticity are Important, Why Video is King, and a new way of thinking to keep up with Google’s Algorithms – Long Tail Keywords set to dominate.
For this article we’ll look at a few important platforms and provide a short insight to get you started.
FACEBOOK Business Page
Offer Value – Combine a timely mix of content about your business (product tips, sales events, behind-the-scenes items and photos) use third-party content, such as links to industry blogs and forums. This builds your credibility as a resource of value to users. Read more Why Uniqueness and Authenticity are Important
Short & to the point – Long posts won’t achieve the shares, likes and comments you’re after. Try 60-80 words with links to more detailed information (Your website blog, or an external resource)
Regularity – Try to post weekly to keep engagement with your followers and keep the conversation alive – you want to be viewed as a valuable source of information. If you suddenly go quiet and disappear you may lose credibility.
Links – Always include a link back to your business website. Also consider links to other sites.
Content Variety – Use a mix of different posts, videos, photos, contests, polls, etc. Images are King so always be on the lookout around the office and on your travels to take some great snaps and short videos.
WEBSITE & Online Blogs
As a general rule blogs should be content rich and can be up to a 1000 words. Readers who click through from your headline are more prepared to read a more in-depth piece than say on Facebook. “Content Rich” refers to creating hyperlinks and cross referencing. Read more What is SEO
Useful – Informative and insightful comment into an area of speciality – try to be unique and offer an opinion, even the most talked about topics or ones you consider boring can be spiced up with a new perspective.
Timely – Try to pick topical events in the here and now! Discuss changes in the market, regulations etc. Listing Apps are becoming more prominent overseas, jump online and see what everyone’s talking about and join the conversation.
Specific – Some of the best blog posts are ultra-specific to their target audience. The more specific your headline is, the better success the post has at resonating with the right people. “5 Tips for” “How to avoid” “When is the best time to”
AIDA – This is a time proven marketing concept that stands for Attention, Interest, Desire and Action. Grab your readers attention with a great headline, develop interest and desire (or fear) with important information and then a call to action.
A final note for those looking to get creative with video.
For Video Text Short snippets work best – try to avoid saying too much. Videos are useful for conveying one or two points to gain the viewers interest – then provide links to a blog or more detailed article. Allow to the imagery to tell the story and enhance your message.
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Thanks for reading.