Improve your SEO rankings

Why you’re not in the SEO game without blogs on your website.

Digital marketing experts know the power of blogs to improve your SEO ranking and increase traffic to websites. So we thought we’d share a few insights.

Having a Facebook page or group is great for creating attention with posts although is not the complete solution for several reasons. Google does not index your posts, the Facebook page does not detail your business and services as effectively as a website, and most importantly the default search engine on the internet remains Google.

Using Long Tail search words in your blogs

Google loves unique content, expertise and useful content to answer Google search enquiries. “Long tail” search words are the now the norm and work better than single or double word searches initially used. You can learn more here on Long Tail search words.

Here a few examples of a long tail search enquiry.

  • How do I improve my Google search ranking with SEO to increase traffic?
  • What are the secrets to good Italian cooking?
  • What should I do to get the longest life from my bed mattress?
  • Where are the best kids activities for party’s and school holidays in my area?

How to write a good blog for SEO.

The first question above is one we would use as a digital marketing firm, so included in this blog you’re reading are some key words relevant to the long tail search. How do I improve my Google search ranking with SEO to increase traffic? We look first at the most likely enquiries and then target and use those words in our blog. Google in turn will locate these terms when indexing our site, and reward us for Unique, Useful, Expertise, and list this blog in search results.

What are the secrets to good Italian cooking? The second search question above could be used by a restaurant, café, cooking school, or indeed anyone with a related service. Simply write a blog including the key words, use some links to good websites, make it Unique, Useful, and offer Expertise. Load the blog onto your webpage, the share to FB & social media. Google’s geolocator will automatically drive local traffic to your blog/website, so adding location to your blog is not always necessary.

Starters Guide for the Blog process

The purpose of your blog for existing clients or followers is to demonstrate your expertise, and by giving great tips for free creates excellent goodwill for your business. Google will reward all of this.

Below is a short example for a client with a plumbing business, NJB Plumbing and Gasfitting. The blogs always seeks to answer a common question, then provides useful content.

First house these on your website blog post, add a nice graphic, then share across all your social media. If you’re currently writing Facebook posts simply post first to your blog, then socialise.

  • Why is your water white / milky / cloudy?

The post answers a very simple question many people will have, and the title is easily searched and will lead people to the answer.

We also use video for impact and popularity. (YouTube is owned by Google – you may note video showing up more in search results, this will become the norm. Learn more here, Why Video Marketing is so Important

There are many pieces to the SEO puzzle and we cannot cover everything in this post, suffice to say starting with a blog on your website is a KEY component. You can learn more on some of other posts:

How do I Improve my Google ranking?

Content Tips for Social Media

Or you can view some online video explainers:

If you’re still scratching your head about SEO, you can learn more here. Search Engine Optimisation (SEO) is the process of maximising the effectives of websites, sitemaps, meta descriptions, page titles, image alt tags, links and general web content to work effectively with the Google algorithm.

Thanks for reading our blog today, we hope this was useful for you.

All the best,

Dugald Braithwaite

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